ABOUT the DESIGNER + Artist

I’m a Los Angeles–based graphic designer and artist with a diverse portfolio spanning clean, modern, and sophisticated work to playful, whimsical, and brand-driven design. I enjoy adapting my style to fit each project—whether it’s for children’s products, lifestyle brands, or corporate clients—while always keeping the end user in mind.

My approach to design is rooted in clarity, communication, and function. I believe good design should not only look compelling but also convey ideas effectively and serve a clear purpose. Whether I’m developing branding, packaging, or visual assets, I focus on creating work that is thoughtful, engaging, and easy to understand.

I’m also highly collaborative and enjoy working closely with clients, creative teams, and cross-functional partners. I value clear communication and feedback throughout the process, ensuring that ideas are aligned and projects move forward smoothly from concept to final execution.

My background includes print design, marketing collateral in both print and web form, book design, posters, catalogs, packaging, wall décor, and artwork for licensed consumer products. I have extensive experience working within established brand guidelines and creating style guide–driven designs. My work has included developing and adapting assets for major licensed properties such as Disney, Marvel, Lucasfilm (Star Wars), Hasbro, DreamWorks, Nickelodeon, and Hello Kitty.

I’ve also created wall art and consumer products that have been sold in retail stores, giving me a strong understanding of both creative development and market appeal.

For licensed Yass Naffas Designs artwork and collaborations, please reach out through my contact page for more information.

I hold a Bachelor of Fine Arts in Communication Arts / Graphic Design from Otis College of Art and Design.

Links:
■ You can reach me through my contact page or send me a message through LinkedIn.
■ Check out my AT RETAIL page for retailers that carry or carried © Licensed Yass Naffas Designs.
■ Check out my ARTIST PAGE on Pennylane Fine Art where you can read my bio, purchase prints, and license art!

■ For pop-up Paint Nights / Group Classes reach me via my contact page or send me a message through Instagram @yassnaffasdesigns.
■ Check out my Etsy Shop for lots of printables and designs for kids, invitations and more! www.YassDesignsLA.com
■ Follow me on instagram! @yassnaffasdesigns